Tiki Yeres, a native Torontonian now living by the beach in Tel Aviv, is navigating the complexities of grief and dreaming of eradicating the stigmas around mental health. Ever since tragically losing her sister to suicide, Tiki has grown deeply passionate about spreading mental health awareness and the importance of starting the conversation around this topic. After sharing her own first-hand struggles of losing a loved one to suicide, Tiki experienced an overwhelming outpour of people’s strong desire to create a change, but unsure how. Tiki has worked in various customer-facing roles – from representing some of Israel’s top startups in the PR scene to currently holding the role of Senior Customer Success Manager at a recently acquired influencer marketing software. She juggles her time between her 9-5 and her passions of arranging fresh flowers, making cold-brew coffee, and normalizing mental illness.